“More effort is wasted doing things that don’t matter than is wasted doing things inefficiently.
Elimination is the highest form of optimization.”
~ James Clear
And in your 21st century coaching or therapy business, you can easily while away your days on low-impact, time-heavy, superficially rewarding tasks that look like real work:
Redesigning your website
[HINT: you’re not a designer, and you probably don’t need a website anyway]
Writing a blog
[HINT: Audience Before Content – curate a community of people who might read it first]
Launching a podcast
(HINT: as above, don’t do this as a vanity project. You need a following who’ll listen to it]
Building a programme
[HINT: sure, create something to sell, but it doesn’t have to be perfect, and the simpler the better]
Registering your company
[HINT: lol]
IN SUMMARY THEN…
If you could just do one massively impactful thing today, leveraging your time and maybe even making you some money – TODAY! – there’s no argument:
“Start a conversation with someone who looks like your next ideal client.”
You’re welcome.
Love you lots
Jonny
PS: Not sure if you read the mahoosive post last night about Mitch Miller’s exclusive upcoming Copywriting Masterclass. It’s going to move the needle on your business like nothing else we’ve ever done here. Reply with “MITCH”, and I’ll make sure you get details.