As Steve Smythe pointed out in the Jonny Hates Marketing Marketing Show live this week, funnels have been around for a while.
It’s easy to think of them as a millennial invention, built digitally to ensure all your prospects and customers get regular emails, offers and information from you.
But all this old-fashioned everyday stuff gets you in somebody’s funnel, somewhere:
- Business Cards In A Bowl
- Clipboard-Jockey In The Street
- Loyalty Card At Your Supermarket
- Warranty Form Fill-Out
- Hotel Visitor Book
In fact, every time you offer your contact details in exchange for something, real or imagined, you’re in a funnel.
Why have marketers always done this?
Because funnels work.
A funnel is simply a way for an organisation to segment and communicate with its prospects and clients in a structured way, to improves sales.
If your funnel is puffing out black smoke, blocked or simply non-existent, Steve’s your man.
Jonny
PS – Be sure to watch the Jonny Hates Marketing Marketing Show next week for more great stuff on how to build and optimise your first funnel