There’s a saying in our business:
The only way to make a lot of money is to help a lot of people.
Of course, in both halves of that statement, some perspective on what constitutes “a lot” is required.
Even so, it’s a kind of truism.
Except.
There’s a reason why Porsche is the most profitable car company in the world, and the same principle applies to any business, including yours.
What if you could help FEWER people, yet make MORE money?
Only three simple things have to be in place for that to happen:
- You provide a service that gives a massive transformational impact and value
- You charge what it’s worth to the buyer, not what it costs you to deliver
- You provide it only to people who can afford it
Whether that helps LOTS of people and makes you LOTS of money is still a matter of perspective, on both counts.
But it’s a good start.
Jonny
PS – If you want to discover how to make more money from fewer clients, I’ll show you how on the Facebook Groups Free Challenge, starting on the 2nd December. Register here FREE to find out!