You know when you’re wriggling about in your office chair, thinking, I really must get on with it?
And a few minutes pass, followed by another few, and then it’s lunchtime.
What’s really happening here is only one of two things:
- You don’t want to do it
- You don’t know how to do it
Either way, YOU shouldn’t be doing it.
So, first decide whether it actually needs doing AT ALL.
If it doesn’t, bin it and move on.
If it does need doing, your second and final step is to find someone who wants to do it and is capable of doing it for you.
That simple process will enable you to work permanently in your zone of genius and joy.
And there’s really nothing to procrastinate over there, is there?
PS – Did you catch the keynote session in JHM yesterday with Forbes contributor, TEDx speaker and Branding Queen Desislava Dobreva?