I saw a post today from a hypnotherapist, who I know to be very capable and experienced.
She wrote about clients not being prepared to pay enough, and not just her’s.
Builders, handymen, physios, gardeners – she said all are at the mercy of penny-pinching, skinflint clients, right?
Hmm.
When you go into business, you create your own little world.
It’s your game, and you make the rules.
Why would you set up a game where the odds were stacked against you making a living?
Instead:
- Decide what you really enjoy doing. (Passion helps pricing)
- Identify the wealthiest kind of people who need that
- Discover where they hang out
- Go hang out with them
- Talk to them and offer to help
You’ll be working with clients who don’t count the pennies before you know it.
Jonny
PS – Big announcement about a very special event to kick off the New Year. Watch the JHM Group for more details by the end of this week.