Earlier this week I caught a snippet of some “guru” talking about how he never approaches a potential client. 

Apparently, they have to come to him, just like the pretty girl at the bar who always makes the first move if he just sits there smouldering.

Yes, but.

That’s not really a scalable system, is it?

There’s no process where you can turn up the heat when you want to grow your business.

That’s why it’s smart to do the opposite of sitting, waiting. 

Hell, if you see someone you think you could help, let them know!

If they look like your next perfect client, tell them so.

And invite them on a call to see whether what you know might be useful to them.

Life’s too short to play it cool.

Being a broke coach in 2022 is going to feel like abject failure for you.

You ideal clients are waiting for you to give them the help they need, and now.

Mine are waiting too, so forgive me if I hit you up anytime soon.

It’s because I care. 

Jonny

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