I had a conversation with an ambitious but struggling-financially therapist recently, who told me he was already working with a coach, so didn’t need me.

I can handle rejection. No, really I can.

But I was intrigued, so I asked “what are they coaching you ON?”

“Helping me get my head straight” was the mildly surprising answer.

See, I look at things a bit more pragmatically than most.

The easiest way to get your head straight is to start earning some money from your expertise. 

  • Define your superpower, and learn to write irresistibly about it
  • Work out who you’d really like to work with, right now. That’s your “ideal” client.
  • Create a simple, evergreen programme that speaks to your ideal client’s deepest challenges
  • Have a conversation about it every day with someone who looks like an ideal client
  • Rinse, repeat and optimise the above

I’ve been doing all that for a couple of years now, and my head’s really “straight”.

How about you?


PS – Here’s a proper head-straightener…my Alexa Flash Briefings are soaring up the rankings, and they’re FREE – every day! Your what, Jonny? These…if you’re in the UK, or these, if you’re in the USA.  


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