As author Seth Godin says:
“Books sell better in bookstores than they sell in butcher shops. In a bookstore, surrounded by all the competition, a book is in the right place to be seen, compared and ultimately purchased and read.”
In our business, that means hanging out where our “competition” hangs out.
- Joining Groups where they’re active too.
- Speaking with the same prospects they do.
- Answering the same questions they do.
Then, your ideal clients can judge you alongside your peers and make their choice.
And, as you know for certain, you’re better than most of the shower out there, so you’ll sparkle by comparison.