I’ve recently taken on a coach.

Expensive, expert coaching from someone who’s already doing something I need and want to do in the JHM business this year.

I procrastinated over making the investment required to learn from this guy, and then I realised I’d been asking myself the wrong question.

“Will I get a return on this?”, is an impossible question to answer. After all, either “yes” or “no” are both possibilities, with unknown odds on either.

The better question which swayed me into action, turned out to be “What’ll happen if I don’t do this?”

That was easy to answer.

If I didn’t do it, nothing would happen.

Zilch.

Nada.

I’d stay exactly where I am, for sure.

It was the fear of that happening that pushed me over the edge.

Jonny

PS: I’ve organised a copywriting masterclass with my pal Mitch Miller on the 14th May. More details soon, but if you want to be sure of a ticket, here’s where to get in early…

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