I was talking with a life coach recently who was having trouble expressing the essence of what she did, accurately and concisely.
And, in a way that her ideal clients would be attracted and intrigued by.
We were rehearsing the usual vague stuff:
- I get people unstuck
- I make people feel better
- They feel much more grounded
- They can live happier, more centered lives
- etc etc
That just sounds a bit generic and vanilla, so I asked her:
If you were to write a book about what you do, what would be its title?
She went, oh that’s easy. I’ve already got the book title in mind.
I’d call it “Get Your Finger Out – Seven Ways To Get More Out Of Life, Starting Today”
At last, something that we’d want to aspire to and buy into!
What would YOUR book be called?