Back in January 2018, I enjoyed interviews with a couple of genuinely funny people, both comedic writers.

They create content for their audiences which is engaging, readable, and yes, funny.

Both were pretty clear though: it’s not important to be funny, and certainly not to TRY and be funny if it’s not happening naturally.

What’s important, they said, is to be natural, conversational and relatively casual.

If your blogs, emails and social posts are written as if you’re talking to ONE personal friend who you’ve known for years, then how will that make your readers feel?

Easy, we’ll all feel like a friend you’ve known for years too!

Jonny

PS: Here’s the interview with US coach and brilliantly entertaining writer Laura Belgray 
PPS:
And here’s when I talked with legendary UK-based charmer Jon Buchan

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