When I surveyed start-ups and entrepreneurs in my network recently, I asked them what was the one thing that was holding them back.
After “lack of money” (which is probably just a misunderstanding anyway) the number two most popular answer was not “not having enough customers”.
Marketing.
Here’s a thought: What if calling it “marketing” and scaring yourself with the enormous scope of that word is paralysing a simple, clear action?
If we renamed it “finding the next customer”, does that sound easier?
Over a beer last weekend, I asked a friend of mine if he knew anyone who might have a need for some brilliant recruitment software a client of mine has created. Turns out his brother’s a senior manager in one of the UK’s biggest staff agencies, and within two days we have a trial underway.
I carry the message for my clients’ businesses – and my own – to most every interaction I have with anyone. Only a gentle mention, of course, not a gnarly sales pitch.
Action point: Until you’ve told everyone in your network about your great idea, don’t even think about marketing to people you don’t know yet.
That just sounds too hard to me.
Author: Jonny | Let me make it easier