We talked yesterday about how Relationship Building beats Lead Generation, at least when you’re starting out.
Here’s an idea for relationship marketing that works in pretty much any sector, with any kind of product:
Instead of finding your own ideal clients, partner with someone who already sells to your ideal clients, and share the spoils of pushing your stuff out alongside theirs
- If you’re a web designer, link up with a PR agency, software developer or even an office supplier to co-market and promote your offering
- If you’re a massage therapist, work with a gym or a personal trainer who’ll upsell your services as an add-on to their own
- If you’re a business coach, find a life coach and develop complementary solutions to support the same clients
- If you’re selling physical products, look for opportunities to bundle them with other similar but non-competing products
In short, one conversation to fuel hundreds or even thousands of outcomes.
You might even keep the need for lead generation at bay forever, and that’s the essence of Effortless Marketing.
Let’s get on with it!