I stopped off at our local donkey sanctuary during a recent jog through the park, and was puzzled by a couple of the lovely creatures nibbling at what looked like a barren section of the field.
There were clearly other, more fertile areas where the grass was way longer, so I asked one of the folks who worked there why the animals didn’t move over to juicier pastures.
She said, well I guess they just got used to eating that bit.
In this wonderful new world of exponential entrepreneurship and boundless possibilities, don’t be a donkey.
Go nibble at something different.
It might even taste better.