One thing I’ve noticed about successful people is that they’re very protective of their brand. 

Whether it’s their personal name or their corporate face, they’re careful not to:

  • Say yes to every opportunity
  • Associate with anyone without checking their creds
  • Say something in public that might damage their reputation
  • Do work for nothing, or on the cheap
  • Display their political or religious beliefs to the world

There are exceptions, of course, but they’re usually mistakes.

Nobody’s perfect.

Now here’s my question:

Do they behave like that because they’re successful, or did behaving like that MAKE them successful?


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