Rhetorical question. Of course you want more.

But more isn’t a number.

Why do so many of us act like it is then?

  • If only I had more customers
  • When I get more money, I’ll be happy
  • I need more holidays
  • Let’s have more children
  • As soon as I get more time, I’ll call you

Put some numbers on the stuff you want.

Then you can work out what you have to do to get it.


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