jonny-hates-marketing

Do you need to be lucky?

Some things require luck:

  • Winning the lottery
  • Not getting on a plane that’s going to crash
  • Being born into a safe, nurturing, affluent society

Pretty much everything else doesn’t require luck:

  • Sleeping 8 hours a night
  • Getting up early in the mornings
  • Making quick decisions when opportunities land in front of you
  • Persisting with an idea till it works
  • Exercising good judgement over who’s worth your time and attention
  • Being endlessly kind and helpful to your ideal clients
  • Getting started before you’re ready
  • Relentlessly learning to be better
  • Spending time even more smartly than you spend money
  • Deciding to be happy with how your life’s unfolding

When you do that, great things happen and you can take the credit.

Just make sure to chuckle when someone calls you lucky.

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