I heard an interview with the legendary Paul Simon earlier – I’m a huge fan, and I have tickets for his farewell concert in London’s Hyde Park in July. Can’t wait!

Simon was asked about creativity, and how he turns it on to write his consistently amazing songs.

His answer stopped me in my tracks, and I replayed the line 3 times:

“You don’t have to create it – it’s already in existence. You just have to reveal it.”

BOOM!

If that’s not the secret of effortless content, messaging and marketing, I don’t know what is.

Don’t force it, don’t agonise, don’t try and make stuff up that isn’t fundamentally YOU, through and through.

Just peel away the layers of the onion, and it’s all there, inside, waiting for you to give it light.

Jonny

PS – I’ve created – sorry, revealed – a 5-day challenge called “15 minutes To Untangle The Knot”. You book a call with me, and we have a quarter-hour on a Zoom call to solve ONE problem, unblock ONE pipe, or yes, untangle ONE knot for you. If I manage it, you write me a glowing testimonial in the FB Group. If I fail, I’ll open you up a FREE strategy call for up to 60 minutes, worth £199. Then, we’ll solve it! Here’s the link to book your 15 mins – my treat! https://jonny15mins.youcanbook.me/  

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