When you’re making us an offer on your website or social media, you’re probably focusing on some core strategies:
- You describe benefits, not just features
- You include some testimonials
- You explain the value in your pricing
- You talk about your skill and experience
- You tell us where to sign-up
But all that’s all for nothing, if you miss one thing:
We need to see you helping people like us.
No amount of social proof will matter if we don’t identify with your other clients.
That’s why it’s crucial to build a tribe sharing demographics, psychographics and other visible characteristics.
It’s not enough for me to believe your process works.
I have to believe it will work for me.