“What Scares You Most Is Your Biggest Chance for a Better Life”

So said writer Moreno Zugaro, memorably in my newsfeed yesterday.

In your 21st century coaching or therapy business, this means:

🥳 Not worrying about what inconsequential people think of you
🥳 Focusing on a tiny slice of the population and repelling the rest
🥳 Setting your prices reassuringly higher than those around you
🥳 Eliminating distractions and living in your zone of genius
🥳 Hanging around people already living the life you want

All that stuff can seem scary, but none of it’s hard.

Brave, yet simple?

I’ll take that.

Love you lots
Jonny

PS: How do you rate yourself in those 5 areas right now?

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