Adjectives tell you how people are really feeling.

And that’s why you should be listening for adjectives when you’re talking with prospects.

If you ask the right questions, they’ll tell you if they’re feeling confused, fed up, disconnected, undervalued, in pain…in short, all the things you can offer to help them with.

The next logical step in your process is explaining which different adjectives they might feel when you are working together.

If your current clients regularly feel brilliant, clear, happy, vibrant and alive, make sure you tell your potential clients about it.

Then, instead of feeling confused, fed-up, disconnected, undervalued and in pain yourself, you’ll feel joyful, grateful, important, energetic and successful as they enrol themselves into your programme with effortless grace.

It’s all in the adjectives.

Love you lots

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