Wool and concrete both have a part to play in our lives.

One keeps us warm and cosy, the other gives shape and structure to our environment.

In your coaching, therapy or training practice though, there’s no place for woolly thinking:

  • What exactly do you do?
  • Who’s your singular, ideal client?
  • How do you deliver transformation?

In fact, if you’re at all sheepish on that stuff, you’ll be grazing in a barren field.

Concrete is so much better for building things, including your business.

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