I caught up with one of my therapist clients recently, and they said they’d had a tough month, “because their website wasn’t finished”.
Their web-guy [like web-guys do] had missed all agreed deadlines and was now unresponsive.
Result: therapist focusing on that, and forgetting to talk to any prospects.
I bet you’ve been sidetracked more than once, and not just by a mismanaged web-project:
- Laptop issues
- Broadband not connected
- Tax returns to finish
- Business partner left
- Online banking glitches
I’ve heard them all, and experienced most of them.
And they’re just excuses.
One of the most successful coaches I know – and he’s been my coach too – doesn’t have a website or any social media profiles.
But you know what he does?
He talks to people who look like his ideal clients, day-in, day-out.
What’s really great about that is that it doesn’t rely on anyone or anything else.
It’s just focusing on the important stuff, always.