We get loads of people inviting their friends to join the JHM Facebook Group these days, and my team are right on the ball sifting through applications.
But you know what?
From at least 50% of the profiles, we have no idea whether they are coaches, therapists, candlestick makers, brain surgeons or even if they are still alive.
Some days there’ll be 5 or 6 people we get introduced to, who make literally no mention of what they do on their Facebook profile.
What the actual frik!!??
This means we’re sniffing around their timelines in case there’s a hint in some historic post about whether they’re a coach or therapist.
I’ve heard of “best kept secret” but this is just batshit crazy.
“Let’s start a business and tell nobody about it. We’ll see how many people can guess what we actually do”
Here’s the bottom line:
No potential client will ever be bothered to spend time patiently investigating whether you’re the one they need right now.
Give us a clue!
This ain’t brain surgery.