Does your social media strategy suck? Is it not getting the results you want and you don’t know why?
Chances are, if your social media strategy sucks, you could be wasting valuable time and money trying to fix it and yet are still being left with the same results.
Here are 5 reasons your social media strategy (probably) sucks.
Seem familiar?
1 You View Social Media as a Chore
Social media doesn’t have to be a chore and – regardless how you feel about using it to keep in touch with friends and family or sharing photos of your pets – as a business tool, social media is an essential part of life in the 21st century!
2 You Don’t Match Your Social Media Efforts to Your Marketing Strategy
If your social media posts are running amok while your other marketing strategies are focused on a different message, you need to reign them in and match them in style, content and ethos.
3 You Are Only Using Facebook
To be effective on social media, you have to use many different platforms. Go where your customers are, meaning, use the platforms they use most.
4 You Are Missing Your Target Audience
Post on social media and direct it to your target audience. Don’t waste posts that are generic and that try to reach out to everyone.
5 You Social Media Voice is Inconsistent
Be sure that whoever is posting on your social media page is using the tone and branding you have created for your business. Your voice should be your employees’ voice when on social media.
Author: Steven Brown – Social Media Mastermind www.thesuccessparty.com