jonny-hates-marketing

Are you a widener?

One of the things we all do naturally is widen issues. 

You’re doing it when you say things like:

  • I never get anything right
  • This always happens to me
  • This business’ll never take off
  • I’m so clumsy
  • Everything’s going wrong

The trouble with those vague sentiments is they’re rarely true.

But they’re never useful.

If you focus on the single issue making you say (or think) like that, you can do something about it.

Broad brushstrokes are for painting lavatory walls.

The fine art’s where the magic happens, and where fortunes are made. 

Jonny

PS – Keep your ideas for future DBTs coming. I’ll be crafting six of the best starting next week. Reply to this email with yours, and I’ll credit you when I use it.

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