People don’t remember what you say. They remember how you make them feel.
How does your customer HATE feeling?
Bored. Talked at. Not listened to. Belittled. Patronised. Confused. Stupid. Inadequate. Overwhelmed.
How does your customer LOVE feeling?
Excited. Inspired. Valued. Heard. Connected. Important. Smart. Led. Mentored. Improved.
Ask an unconnected stranger how your website, your emails, your STUFF makes them feel.
Then do all your work with that in mind.
Author: Jonny Cooper | TheSuccessParty