I spent the weekend with Danny Clarke, super-coach and global influencer, who’s based his business success on one simple goal:

Making an impact on people’s lives.

He’s built a thriving community of over 200 paying monthly subscribers, and he gets to hang out with most of them at least some of the time every month.

As Danny’s found, if you set out to change people’s lives, they will pay you for that.

But if your primary goal is “earn £xxxxx next year”, that’s pretty lame, and you’ll likely miss.

Start with “Positively impact the lives of xxxx people”, and you’ve a way better chance of hitting your marks.

The great thing about creating impact is that is comes with a pay cheque.

Just don’t make money your Main Thing.

Jonny

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