When we asked for topics for DBTs last week, Israeli-based JHM member Eli Shine suggested this corker:
“Can We Guarantee Success?”
Well, if it’s about you guaranteeing your own success, you’d need one thing:
- A regular, sustainable and scalable source of new clients, costing you less to acquire than the revenue they make you
Of course, that’s the simple outcome of a dynamic, fluid and ever-changing conundrum that you’d had to have cracked, and keep on cracking.
If the question’s about an external guarantee – person X giving iron-clad success warranties on a service they’re providing to person Y, that’s a different story:
- Nobody can, so don’t trust anyone who says that.
In your work as a coach, trainer or therapist, you’re [at best] half the solution.
And your client’s the more important half.
So, no, we can’t guarantee success – ours or anyone else’s
We should just guarantee to try our best on the day, in the circumstance we find ourselves.
Hopefully, that’ll be enough.