The hardest thing you have to do

When you’re vying for someone’s attention, remember this:

What they’re doing right now is always more important than what you’re doing.

And that’s why some parts of your job seem ridiculously hard. Impossible, even. Disrupting someone’s current activity, their work, their STUFF, is your biggest challenge.

• Irresistible first-touch messaging
• Engaging, entertaining social posts
• Enticing, intriguing email subject lines
• Valuable resources they can’t get anywhere else
• Cold calls that are a welcome relief from the conversations around them

Ask yourself this: In their position, what would distract me from what I’m doing right now? 

Then, provide that to them.

In the battle for their attention, you might even win.

Sometimes. 

Love you lots
Jonny