If you’re wondering how to get started, or even how to escape the low-lying plateau you’re cruising around, here’s a question for you:

What do you know that others don’t?

It could be:

  • An easier, cheaper or faster way of doing something
  • The answer to a puzzle nobody else has solved
  • A way to make more money doing something
  • A new way to ease a nagging pain or problem
  • An angle on health, fitness and longevity no-one’s thought of

Even if you tell yourself the “nothing new under the sun” story, ask yourself this:

What do I know that my ideal client doesn’t already know?

Answer that and you’ve unlocked your own secret Aladdin’s cave.

Jonny

PS – Here’s my Aladdin’s Cave, and you’re invited. 

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