According to the good old Oxford Dictionary, a strategy is:
“…a plan of action designed to achieve an overall goal using specific means or resources.”
Here are some things that miss the mark, by that standard:
1: Relying on referrals – it’s not a plan of action you have any control over
2: Hoping your luck will change – good or bad, luck was never anything you designed
3: Trying to heal the whole world – no means or resources could ever enable you to do that
In your 21st century coaching or therapy business, a viable strategy might look something like this:
“Start one conversation a day with someone who looks like your ideal client, and make an offer to help if you think you can.”
Whatever your overall goal, that has to move you a little closer to it, right?
Love you lots
Jonny
PS: I wrote “The £50k Template” after my £50k year in 2017, and used it to create over £500k since. Reply with “£50k” for a copy of the original.