You’re alone, and that’s fine

You know when you’re writing your bio or “About” section on your website or socials? 

And you go all third person (He/she/they etc) or even worse, the mysterious “we”?

The reason you do that is so you appear bigger than you are. Make it seem like you’re an organisation in the hope you’ll attract bigger, better clients

Stop it.

Stay personal. Use me or I. Even “myself” – in the right grammatical context, obvs.

Otherwise, you’ll get found out when they ask to meet your crew, and anyway it’s pointless.

Throughout our CIB community, there are plenty of examples of sole practitioners landing international corporate engagements.

  • A US life coach worked with the VP of a billion-dollar insurance company for a six-figure fee
  • A sales trainer landed a three-month contract with a global travel company for multiple five-figures
  • A European wellbeing coach spoke on mental health for carmaker BMW

And all of them were solo gigs. No “We”. No team. Just little ole them.

Lesson: Big companies want personal attention, just like the rest of us. 

Love you lots
Jonny

PS: On the 9th June, I’ll be running my groundbreaking workshop all about how to succeed as a sole practitioner, called “Thriving In Corporate Wellbeing” – [AKA – Tap Into The New Coaching Paradigm For 2025].

It’s FREE, but you’ll need to bookmark the date, and you can hit the VIP early-bird registration here: https://cib.global/ticw/

 

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