It’s marvellous when someone organically recommends your work to someone else.Â
But it’s not a marketing strategy though, as you have no control over it.
WOM is a happy result of the great marketing, sales and impact you’ve worked hard to achieve.
Here’s an incomplete shortlist of things that wouldn’t need to exist if Word-of-Mouth was a marketing strategy:
- Facebook Ads
- My FB Group
- Your FB Group
- Websites
- Google Ads
- Google Search
- Instagram Ads
- Instagram Influencers
- Political Campaigning
- Networking Meetings
- TV Ads
- Radio Ads
- Billboards
- Flyers
- Direct Mail
- Mail Chimp
- Sports Sponsorship
- Click Funnels
Yep, if all you had to do to sell your stuff was wait for people to tell other people about it…
…we’d all be effortless millionaires.
Either that, or no-one would be.
I can’t decide.
Love you lots
Jonny
PS: Early next month, I’ll be running my groundbreaking workshop called “Thriving In Corporate Wellbeing” – [Tap Into The New Coaching Paradigm For 2025].
It’s FREE, but you’ll need to bookmark the date, and you can early-bird register as a VIP subscriber here: https://cib.global/ticw/Â