If you think growing your following is your number one priority right now, think again.Â
Unless you’re selling a commodity or a low-price service where you need a mass-market, success is more about connection quality than quantity.
In your quest for numbers, it’s easy to lose track of what’s really important, like:
- You can only have a handful of best friends, or best clients at any one time
- You have a six-figure business with just ONE £2k sale each week
- Time spent gaining new connections is time wasted unless you’re building relationships with them too
- Nurturing relationships with a few dozen warm prospects will create a tribal flow of user-generated content
- Social platforms will penalise you with poor reach, if you build follower numbers without real engagement
Focus on nurturing relationships with the people who already know you, before you go off hunting for newbies.
Of course, you need a CERTAIN number of followers before any magic starts to happen, but it’s nowhere near as big as you think.
Not even close.
See you around
Jonny
PS: Back from the UK after a few days racing round in circles, turning money into noise.
To celebrate my return to my home rock, I’ll send you a complimentary copy of my bestselling book “Jonny Hates Marketing” if you’re one of the first five to reply to this email with “JHM”.Â