There’s a maybe-true urban myth about a British car company in the 1980s that had different design teams working on a new car’s front and back halves, in different buildings.
Predictably, the vehicle ended up looking like a dog’s regurgitated breakfast, and sold pitifully against its competitors’ more stylish one-man designs.
The lesson was clear: nothing good was ever designed by a committee.
Fast forward to the noughties, and Steve Jobs, on a visionary hunch, launched the iconic smartphone that changed the world in 5 years.
And in a recent corporate client engagement, we experienced feedback from dozens of managers, divided in their opinions. We had to decide who was worth listening to, and who was not.
In your coaching, training or therapy business you don’t need widespread approval from a committee of your peers before you launch your transformational programmes.
- You know your client, right?
- You understand their challenges as well as their deepest desires, right?
- You also know how to help them with both those things, right?
Great.
Go ahead and serve.
As Jobs said, don’t ask your customers what they think they want. Give them what you know they need.
Love you lots
Jonny
PS: I talk about that corporate client and much more, on our weekly live training calls in the CIB community. This and all the other benefits from joining us will help you land lucrative corporate clients.
If you want in, fill out this first, and we’ll get back to you. 5 places only open this Autumn.Â