One of my favourite thinkers is author Naval Ravikant, and he recently smashed me round the head with this savage truism:
You should trade money for time, not the other way round. Because you’re going to run out of time first.
And this is exactly the mindset you need to adopt if you’re to scale your coaching or consulting business and truly achieve your potential.
Here’s a simple 4-step method to stay aligned with that sparkling mantra:
1: Invest, invest and reinvest in all the learning, mentoring and support you can afford, preferably from people just a few steps ahead of you on the same journey. Attach yourself like glue to those already living the lifestyle you aspire to.
2: Focus on automation, delegation and abdication from the gnarly $10 tasks you don’t need to do yourself. Have something or someone do that backbreaking grind for you, even assuming it needs doing at all. [HINT: Most of it doesn’t].
3: Spend your time – and make no mistake, time is your most precious expense – on $1,000 tasks that only you can do. Most of these will be about conversations, alliances, collaborations and building more and more automation into your process.
4: Laugh, live and love. If you’re not enjoying what you’re doing day in, day out, it’s YOU who did that to yourself. Step back and be prepared to make new choices until your life’s fun and rewarding all the way through.
Love you lots
Jonny
PS: If you’re a coach, therapist or consultant stuck on the client treadmill, I’m scheming an all-new workshop on the 28th April to show you my proven 5-step system for landing high-value corporate clients—without needing a team, an agency, or even a sales call.
The registration page is still in production, so type “Treadmill” in reply to this email, and I’ll make sure you’re at the top of the waiting list.