Seth Godin reminded me of the power of connections, when he asked:
“If you stole Steven Spielberg’s address book, would it help you get a movie made?”
Why is the answer most likely “NO!”?
👉 Because you don’t know any of the people in the great man’s book, and they don’t know you.
So, no matter how many you called, or what you said to them, they’d mostly find it easy to ignore you.
And in your expert business, it’s equally futile to imagine that having access to a random crowd of strangers will bring you any kind of success.
Here’s the antidote:
😎 Build your OWN community of your ideal clients
😎 Position yourself as a leader by sharing useful insights
😎 Nurture relationships through showing you can help them
😎 Start conversations with those ready to communicate with you
😎 Make offers to take them to the next level with you, regularly
It’s not just about what you know, and it’s not even just about WHO you know, anymore.
It’s about who knows you, and how they feel about you.
Love you lots
Jonny
PS: If you have any ideas about breaking into the upper echelons of business, you NEED to be in my workshop at 4pm UK today. It’s called “Thriving In Corporate Wellbeing” – [AKA – Tap Into The New Coaching Paradigm For 2025].
It’s FREE, but you’ll need to hit the registration link here: https://cib.global/ticw
DO IT NOW – it’ll all be over by the time the sun goes down.