The Myth Of Multiple Income Streams

“The way to become rich is to put all your eggs in one basket and then watch that basket.” – Andrew Carnegie

We read a lot about multiple income streams, and the power of spreading your “risk”, whatever that is.

But that flies in the face of the strategy adopted by the world’s great entrepreneurs and creators.

  • Bill Gates: Software
  • Steve Jobs: Technology
  • Warren Buffet: Investing
  • Jeff Bezos: eCommerce
  • Andrew Carnegie: Steel
  • You: Coaching (possibly)

While you’re faffing around trying to get coaching clients, building an MLM business and working on a property hustle, all your single-tracked colleagues are likely running rings around you.

It’s hard to focus on more than one thing at once, and you’ll do none of them well if you try.

Like you, there are many things I CAN do, but that doesn’t mean I SHOULD, and certainly not altogether.

Nor should you.

Keep your one basket close, watch the eggs hatch and the chicks thrive. 

Then you can try something else, if you must.

Love you lots
Jonny

PS: My One Basket right now is the CIB project, and it’s where you have the chance to join your 50 brilliant colleagues, changing the world BIG-TIME with a handful of lucrative clients running companies and organisations at scale. We call it corporate consulting, and it’s easier to get into than you might imagine.

Wanna learn more? Reply with “CIB” and I’ll send you a short doc lifting the lid on how we’re doing it

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