As Rich Litvin says, “Money stuff is rarely about money stuff”.
Money’s primary purpose is to create choice, freedom and opportunity, so it’s natural to seek a little more, always.
But in your 21st century coaching or therapy business, you have to strike a balance between chasing money and not caring about money.
Too much chasing money and you’ll:
- Seem desperate to everyone you talk to
- Regard getting paid as the “close” of the deal
- Employ debt collectors when someone defaults
- Deny access to anyone unless they’ve paid you first
- Refuse collaborations in case they steal your clients
Too much not caring about money and you’ll:
- Undercharge, with everyone
- Give your work away, always
- Make no effort with marketing
- Help anyone who needs your help
- Collaborate with anyone who asks you
Before you take your next action, ask “what’s this telling me about my money stuff?”