The missing link to sales

We’re all familiar with the Know > Like > Trust funnel of engagement, leading to a client wanting to work with you. 

But there’s a fourth step, equally as important as the others.

It’s called Interest.

You have to be interesting. 

Just because they believe you, and think you’re a nice chap/chapess doesn’t mean they’re going to buy your offer.

The “WOW” factor is what’s going to tip them over in your direction and have them begging you to take their money.

• Be cheeky, creative and quirky.
• Be playful, provocative and polarising.
• Be different, daring and divisive.

But above all, be interesting.

Is that too much to ask? 

Love you lots
Jonny

PS: If you could work as a consultant to improve mental health and wellbeing across companies and organisations, you have a passport to a glorious future of impact and revenue.

Reply to this email with “interest” and I’ll send you a guide to making that happen.