As you cycle into next week, wouldn’t it be nice if you had a formula to almost guarantee your ideal clients’ attention, and make them exponentially more likely to buy? Â
The only way you’re going to crack the “code” – if there is such a thing – is to realise how people buy on emotion.
- How they feel about you
- How they feel about their pain
- How they feel about your solution
You need to engineer an emotional experience, making them feel these emotions in this order:
Amusement > curiosity > surprise > awe > greed
Let’s open that up, to the thoughts those feelings create for them:
That’s cool > I need to learn more > I never knew that > That’s amazing! > I have to have this!
Don’t get fooled into believing humans buy with logic. They don’t.
It’s all in the emotions.Â
Love you lots
Jonny
PS: Try those 5 steps in your marketing and sales approaches next week. Let me know how you get on.Â