Everyone loves a great story, and your clients are no exception.
Story-telling is your chance to put into context what you do, and how you got here. It’s also parting the curtain on you as a 3D-human.
Done well, it’s a critical component of your relatability. But you have to be careful.
People are story-savvy. Don’t embellish, exaggerate or make shit up.
I’ve seen variations of these crazy headlines punted out on my newsfeed:
🥳 18 months ago I was sleeping on my mate’s couch. Then I discovered the secret to riches and bought a Manhattan apartment
🥳 I was a homeless addict, then my friend showed me ClickFunnels and I made $10k in my first month
🥳 I escaped my country with $20 in my pocket and built an 8-figure empire in 3 years
Extraordinary claims require extraordinary evidence, which is often lacking.
But you guys – you’ve got some wonderful stories that need no polishing:
🤩 Philip Carrington – Army Bomb Disposal Expert, child therapist and sales trainer. What a package!
🤩 Dee Shepherd – Cured herself of a debilitating physical condition that had her practically immobile for a decade!
🤩 Jessica Roper – 2 x UK kickboxing champion turned motivational coach!
🤩 Jen Tiller – Former asthmatic, has become one of the world’s foremost experts on conscious breathing!
🤩 Simon Stocker – Angry youth making bad decisions, now a kind, insightful parenting coach!
The list goes on, and we regularly celebrate your remarkable achievements in the Everyone Hates Marketing FB Group.
Add your one-sentence story to the post here!
Love you lots
Jonny
PS: I wrote that original post in the EHM Group five years ago, so if you’re not yet/no longer a Group member, join up and post your comment.Â
I have some cool prizes in mind for my favourites…