Your ideal clients are looking for you.
They have a big, expensive problem only you can solve. That’s what makes them ideal for you, and you for them.
And the easiest way to connect with them is to have them find you, instead of you desperately trying to find them.
The art of inbound marketing is often overlooked by coaches and consultants who focus on outbound campaigns of cold messaging, calls and emails.
In CIB, we’ve developed three pillars of inbound marketing:
1: Posting content in groups and communities where your potential clients are, so they see what you do and realise they need you
2: Identifying people you already know within your target organisations and have them introduce you to the decision-makers
3: Partnering with suppliers of connected but non-competing services who already work with your ideal clients
Building your business on those pillars usually means you’ll only ever be having warm conversations, as the first impressions have already been created before any words are exchanged.
Decide who you’re selling to, then stop trying to be everywhere and go hang out where they do.
Love you lots
Jonny
PS: I have two more seats available in the CIB community, where you can join over 60 skilled and experienced wellbeing consultants, building their thriving practices on inbound marketing.
Type “Inbound” in reply to this email and I’ll fire you over some details.Â