I’ve been doing a lot of thinking lately. Dangerous, I know.
Thinking about our community. About how I show up. About what’s next. About what the hell we’re all doing here.
And the truth is, I’ve outgrown the hustle. Not in a smug “I’m above it” way. More in a “this isn’t the best use of my life in 2025” kind of way.
I started the Facebook Group seven years ago. Seven. Frikkin. Years.
It was messy. It was beautiful. It’s helped thousands of you find your voice, your feet, and in some cases, your first-ever client.
But somewhere along the way…
The online world started to feel like a 24/7 noise machine.
And I started to feel like I was shouting over the top of it.
Teaching strategies. Writing copy. Jumping on calls. Nudging people forward.
Being “on”. All the time.
Ever feel like that to you?
I’ve realised it’s no longer what I’m here for. It’s probably not what you’re here for either.
So here’s the shift.
I’m not doing this the old way anymore. I’m not here to convince. I’m not here to pitch. And I’m definitely not here to be your marketing dad who sends you back to fix your funnel because “you didn’t niche hard enough.”
Nope. That version of me has been lovingly retired. Sent off with a glass of Rioja, a high-five, and a vague promise to “catch up soon.”
The new version of me?
- Does less.
- Says less.
- Transmits more.
- Creates spaces that activate people without needing to persuade them.
I’m now building something cleaner, deeper, and vastly more powerful – both for me and for you.
So what’s changing?
I’m glad you asked. (Or at least, I’m pretending you did.)
1: Consultancy is the future – and I’m showing you how to step in.
2: I’m no longer helping people sell cheap online courses in crowded spaces.
3: I’m helping real people step into real rooms as paid consultants, advisors, experts.
4: Especially in the field of workplace wellbeing, where demand is exploding but trust is rare.
5: I’m building a movement of credible, respected consultants who don’t need to dance for attention online. And yes, I’ll show you how to become one of them.
6: I’m working less, you’re gaining more.
This is the fun part.
Because I’m designing systems, experiences, and spaces that don’t require me to personally shepherd every single person to clarity like a well-dressed emotional sheepdog.
What that means for you? Well, over the next few weeks, what’s coming will feel different.
Cleaner. Sharper. Truer.
And for the right people? Unmissable.
Oh…and if you’ve been circling the idea of doing work that actually matters, inside organisations that are finally ready to listen?
You’re going to want to be paying very close attention.
We’re done shouting.
We’re done chasing.
We’re stepping into the rooms we were meant to be in all along.
And it starts now.
Jonny 😎
PS: To get you flowing into this new space, I’m doing a FREE taster workshop next Monday called “Five Steps To Lucrative Corporate Engagements”
Register here, and let’s get the future started together.