How to turn a monkey into a duck

Super-coach Rich Litvin reminded me about a ploy that stealthy poachers use to trap monkeys. 

They bury a banana in a hole just big enough for a monkey to get their hand in, but not big enough to allow the monkey to pull out the banana in their clenched fist.

Lacking the imagination to let go of the banana and scarper to safety, the hapless simian is paralysed and becomes a sitting duck.

So now you know how to turn a monkey into a duck, what does this have to do with your business?

Simple.

Many coaches and consultants also self-sabotage by gripping tightly onto things they really, really should let go of:

• A client who pays too little and demands too much
• A business model that hasn’t worked over years of trying
• A scarcity mindset over money, keeping them poor
• A comfort zone that means they play small, forever
• 1:2:1 client engagements as their only offering
• A partnership where they’re doing all the work

Monkeys can’t read, so I know you’re not a monkey.

So let go of your bananas, and go find freedom in another place.

See you around
Jonny

PS: Not long to the launch of my all-new course, designed to get you your first (or next) corporate wellbeing consultancy gig within 30 days.

It’s the sum total of everything I know about landing high-ticket clients, and it’ll change your life if you read it and action it.

Type “Big Gigs” in reply to this email and I’ll make sure you’re on the list when it lands in the next few days.