I used to play with a bass player who’d sit on a riff of 8 to 10 notes and repeat them over and over while we (keys, guitar + drums) jammed on top.
His favourite phrase was “It’s all about the groooove, man”.
The more we went round and round, the more intense, addictive and groovy it became for us, and our audience.
And in your 21st century coaching or consultancy business, it’s essential to lay down a solid groove for everyone to relate to.
- Who’s your ideal client
- What’s their biggest challenge
- What makes their heart sing
- What’s the clear outcome
- How can they sign up
None of that needs tinkering with too much once you’ve laid it down, and you can flex your creative muscles around it with content, events, workshops and other fun stuff your clients will love.
Like a musical audience tapping their feet to your groove, your potential clients need to feel the rhythm and structure you bring to their world too.
People love the familiarity of the consistent sounds you make. Random chaos, not so much.
What’s your groove looking like today?
Love you lots
Jonny
PS: Here’s a groove you’ll want to keep going once you’ve laid it down – corporate wellbeing consulting. You likely already have the skills you need, so it’ll be easier than you imagine to get into it.
Type “Groovy” in reply to this email, and I’ll send you a quick summary with some pointers.