One question I get asked a lot:
“If you absolutely had to create a premium paying client in the next 14 days without any existing pipeline or referrals, what would be your number 1 strategy?”
Not always those exact words, but you get the idea. They’re “up against it”, hoping for a magic bullet.
I usually answer with some variation of the following:
1: Why would you suddenly “have” to create a premium client? Panic selling sounds scary!
2: You should absolutely be aiming to create at least one premium client every 14 days anyway
3: It takes way less than two weeks to attract and engage a premium client through social conversation
At a tactical level, exactly HOW you find your premium clients will vary depending on WHO they are, and WHERE they hang out.
One thing’s certain though: whatever you do, shouldn’t you always be doing it, every day?
Then you’ll never have to beg for a magic bullet.
Love you lots
Jonny
PS: The closest you’ll get to a magic bullet is upping your game to attract a few lucrative corporate clients.
If you’re wondering how to do that, reply with “Bullet” and I’ll fire over a guide book all about it.