When you’re looking to attract your ideal clients and keep them engaged, there are two types of content you need to master.
1: STATIC CONTENT
This is your banners, headlines, Group names, profile names and “about” sections.
It’s where you hone, optimise and perfect how you appear to your ideal clients when they come across you for the first time.
The great thing about static content is the time leverage you get from creating it.
Once it’s working, you don’t need to keep tinkering. In fact, staying consistent in the way you appear to people is crucial to building your brand identity and avoiding confusion.
2: DYNAMIC CONTENT
This is your posts, blogs, offers, emails, direct messages and anything else you create on the hoof for your followers to consume and get to know you better.
So many professionals in our community seem to focus on pumping out endless dynamic content when their static content is poor or non-existent.
Here’s the truth: your static content is what gets people into your community in the first place, or repels them forever.
And because it’s way easier to keep them once they’re in, this is where you should be focusing more of your attention:
- Banners
- Headlines
- Group names
- Profile names
- About Sections
QUESTION: Can we see clearly who you are and what you do, or are you letting us scroll past, none the wiser?
Love you lots
Jonny
PS: I’ve gone mad, and opened up TWO places for working 1-on-1 with me for a silly price this month.
Here’s the deal:
- 3 live sessions, just you and me
- Deep dive into your offer, content and processes
- Find the hidden gold in your business and make at least ONE new sale by 31.05.25
- Leave you with an actionable strategy that’ll print you money forever
- £999 all in. No extras or honey-traps.
Reply with “Silly Price”, I’ll fire you the payment link and we’ll get started.