Old-style coaching or therapy business:
1: Charge by the hour
2: Fill as many hours as you can with low-paying clients
3: Struggle to fit in “marketing” and client delivery in an average week
4: Suffer roller-coaster revenue flow
5: Run out of time before you run out of ambition
New-style coaching or therapy business:
1: Decide who you want to work with
2: Offer a high-ticket group programme to solve their biggest problem with one touch-point each week
3: Launch it regularly when you’ve corralled together a specific (low) number of joiners
4: Fill the rest of your days with conversations with people who look like your ideal clients
5: Create a scalable and sustainable practice, thriving and earning exactly what you want
The main difference between those two approaches?
Old-style means spending 80% of your time on delivery, and the rest on random marketing efforts.
New-style means spending 80% of your time (at least) in conversations with people, and the rest on impactful, structured delivery.
If you’re too busy working with clients to make any real money, try flipping things around a bit.
Love you lots
Jonny
PS: I took exactly that approach ^^^ with my four-person Client Attraction Blueprint programme, which ran from 2018 – 2024 with 107 launches and 428 people. It’s a perfect format to get your business rolling properly.
If you’ve been through the CAB or marketed your own version, the next logical step is to take your talents into companies and organisations crying out for corporate wellbeing support. Fewer clients, more impact.